ONA x 100cameras


It was time for a new camera bag—I gave my old one a great deal of love and wore it down. So naturally, I perused ONA, and The Prince Street captured my attention forthwith. Slim, pragmatic, and spruce with a touch of vintage—matte black waxed canvas, detailed with full grain Italian leather and solid brass hardware. It comfortably houses an 11-inch laptop or tablet, a camera, two lenses, and small personal items. It embodies style and functionality; being a light traveler and one who embraces living minimally, the carry-all suits my personality well.

Those who know me well are quite familiar with my passion in supporting children's education. It is not only design and practicality that distinguishes this ONA bag from others. Profits from this camera bag support 100cameras, which is a New York City-based organisation that empowers children through photography by giving those living in marginalised communities the tools to artfully communicate and express. Their unique stories are transformed into sellable products that directly fund medical supplies, educational resources, and lifeline necessities. "100cameras envisions a world where kids are empowered to share their stories and create impact."

The 100cameras custom photojournalism curriculum coaches on personal development coupled with fundamental photojournalism skills. The organisation strongly aspires to consolidate artistic education and community development seamlessly, enlightening students to realise that they possess the skills and power to transform the world around them. The mission is impressive thus far, and their students are pleased to directly serve their communities via creative expression and sharing their stories.

Each project melds into global network of 100cameras staff, supporters, and volunteers. Proceeds and contributions are much greater than monetary—100cameras' youth have learned the power of their perspective, and by sharing their work, they have honed their abilities to positively impact right from their own homes. And that is the goal: to empower young individuals to realise they have a voice—that they can initiate tangible change and continue the cycle by sharing their stories to the world, one community at a time, no matter their background or circumstance.